Tuesday, February 15, 2011

What is IP address exclusion?

This is a boon from Google Adwords apart from the Location & Language targeting. We can exclude upto 100 Internet Protocol Address per  campaign. We can refine our targeting with this specified feature of Adwords. We can specify the IP's where we don't want our ads to be appeared. All ads within the campaign will not get displayed for the IP that are excluded.
But We should be very careful while using this feature because some large internet providers use a range of IP addresses an many of the internet users use them as the proxy so while blocking them the users using that IP as proxy will also not be able to see the ads.

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