A basic problem which a new advertiser faces while working with Google Adwords is to find success on Google Content network. It can be little dicey but if you just work intelligently on it, will act as a boom for your advertising.It can help a lot to new advertisers to expand the reach of the websites. Before you just hit for content network you should be aware of the fact that it will drastically increase the number of impressions, which overall decrease the CTR of the campaign and leads towards a much lower conversion rate.
Therefore what i will suggest is to go for a new separate campaign for content and search network.so that we can track what is going on and manage it easily and effectively.
There are different approaches through which we can take over the content network and generate fruitful results to improve the performance of the campaign.
1) We can choose the keywords and select automatic placement and google will itself match the theme and will show the ads on the same theme websites matching with the theme of the keywords.
2) Instead of using keywords we cain select the placement through which we can just show our ads on the selected websites. We can make this step easier by using the "Placement tool" given in the Reports & Tool Section of Google Adwords.
3)We can combine both the keywords and placement to show our ads on relevant websites.
Now the Question arises that how to manage the bids in a content network? So just as we manage the bids in the search campaign in the similar way we can just work out in content network.But it is more challenging here because in content network we can not check the performance at keyword level we will have to check out at adgroup level so we should be very cautious.
Therefore what i will suggest is to go for a new separate campaign for content and search network.so that we can track what is going on and manage it easily and effectively.
There are different approaches through which we can take over the content network and generate fruitful results to improve the performance of the campaign.
1) We can choose the keywords and select automatic placement and google will itself match the theme and will show the ads on the same theme websites matching with the theme of the keywords.
2) Instead of using keywords we cain select the placement through which we can just show our ads on the selected websites. We can make this step easier by using the "Placement tool" given in the Reports & Tool Section of Google Adwords.
3)We can combine both the keywords and placement to show our ads on relevant websites.
Now the Question arises that how to manage the bids in a content network? So just as we manage the bids in the search campaign in the similar way we can just work out in content network.But it is more challenging here because in content network we can not check the performance at keyword level we will have to check out at adgroup level so we should be very cautious.
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