A new automatic bidding feature in Adwords named as Enhanced CPC helps us to increase the ROI & Conversion.Now the question arises that how the Enhanced CPC adjusts the bidding at the real time, so it is done by the historical performance of the Conversion Tracking. It increases or decreases your Max CPC according to the historical data of the conversion tracking tool.It adjusts your Max CPC based on the likelihood that our ad gets converted.
How It Acts?
Let us elaborate this through a example let i have the keywords seo services, seo services india, best seo services each having bid of $0.30 Now if a user is searching for the keyword "seo services india" and adwords tracks that this keywords had performed well for me in the past and was converted well then increases the bid to $0.32 for the specific auction ,So if the conversion is very high the Enhanced CPC can increase the bid upto 30%.
On the other side if any keyword had not performed well in the past then the bidding can be decreased upto $0.20. So in the mentioned way Enhanced CPC helps to increase the sale and improve the CPA.
How It Acts?
Let us elaborate this through a example let i have the keywords seo services, seo services india, best seo services each having bid of $0.30 Now if a user is searching for the keyword "seo services india" and adwords tracks that this keywords had performed well for me in the past and was converted well then increases the bid to $0.32 for the specific auction ,So if the conversion is very high the Enhanced CPC can increase the bid upto 30%.
On the other side if any keyword had not performed well in the past then the bidding can be decreased upto $0.20. So in the mentioned way Enhanced CPC helps to increase the sale and improve the CPA.
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