Negative keywords are the best way to refine your search. Just by having a view at your search term query report you can get the idea of the negative keywords which you have to add to refine your search. A negative keyword can be added as broad,exact or phrase match.
Negative keywords can be added either at the Campaign level or at Adgroup level but it is more easier to add negative keywords at the campaign because it can be managed properly and will save you time too. Now Google has added a option of negative keywords to Adwords so it is very easy to add negatives.
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