About Modified Broad keyword Match Type

Modified Broad Match is a keyword match type which is more reachable than phrase match type but we can have more control on it than broad match type.We can get more clicks and conversion at an attractive ROI.
To implement  the modifier we just have to put a (+) symbol directly besides each or one word in a broad match keyword.
But if you are already using broad match keywords in your adwords account then don't switch them to modified broad match because this will cause a drastic decline in the clicks and overall campaign. Just add a new adgroup to test the performance of the modified broad keywords.
Be sure there are no spaces between plus signs and words you want to modify.
Correct: +delhi +plots
Incorrect: + delhi + plots


So we should be very overcautious while using broad match modifier.
Below is the link which can help you out in creating broad match modifier

http://www.acquisio.com/uncategorized/google-adwords-modified-broad-match-keyword-tool/

About Google Adwords

Beauty of Adwords is all about its auction model. you are just paying for the click(PPC).We all make mistakes while being new to adwords that's why its really very important to be very clear about the concepts of Google Adwords.

If you want to spend your advertising costs intelligently on AdWords then there are only 3 things to be aware of.

The following are some of the points which advertisers make while creating a new adwords campaign.
1)  Do Not Set up lower bids initially.
Everybody wants to pay as lower amount initially as possible. But as per as my view i think that we should start with a bit higher bid(Overpay while starting a adwords campaign) because this will improve your CTR. The reason behind this is your ads will get a higher position in the begging that will help in increasing the CTR which will finally help you out in increasing the CTR.

2)Do not just add a lot of keywords in a single Adgroup.
As Google allows to add hundred of keywords in a single adgroup that is why we think it that we should bundle as many keywords as possible in a single Adgroup but finally it leads to a poor quality score.
That is why we should avoid this practice and we should just segregate the keywords into different adgroups this will be a bit hectic but will lead to a fruitful result.

3)Do not use Broad set of keywords while starting a new campaign.

As we all of aware of keyword matchtypes in adwords so i have seen many of the people while starting a new campaign they favour using broad set of keywords in there campaign but what i have analyzed that a new set of matchtype "Modified Broad Match" helps you to increase the CTR of you campaign and it is very simple to use Modified Broad Match we just have to add a plus sign before the literal which we want strictly to be entered in the Query report.
This can be well explained with an example.
Like If i am providing a service of packers & movers in delhi and i just want that delhi should be there in the query only then my ad should appear so i can use modified broad like
packers & movers +delhi.

This practice will help you a lot to increase your Quality Score and ultimately you will have to pay less.